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20 Best AI Tools for Marketing in 2024

Andrew Paul 

If we look at the world around us, we can easily realize that AI has significantly impacted how things used to work in the world. AI has also provided businesses with many new resources to expand around the globe, and AI tools for marketing are one of them. 

As per the reports, artificial intelligence use in marketing is anticipated to reach $107 billion globally by 2028, showing its impactful change and growth. Further, by 2025, the worldwide chatbot market is expected to grow to $1.25 billion, demonstrating a growing reliance on AI-driven customer interactions.

Free AI tools for marketing have become essential for businesses of all scales to get the most out of their marketing campaigns and deliver greater value to customers. Not only do these techniques conserve great time, but they also lend insight for making better decisions. 

Using the best AI tools, you can gain a competitive edge in running a business through digital marketing.

Role of AI in Online Marketing


Artificial Intelligence is turning the efficiency of marketing strategies to the next level through many upgrades like task automation, data analysis, and customer behavior prediction. It can be customized to the user’s preference in campaigns for more engagement and conversion. Business marketing efforts can be optimized with AI and made efficient and effective.

Benefits of Using AI Tools for Marketing

  • Personalization: AI makes personalized marketing messages that can enhance customer experiences possible.
  • Data Analysis: AI tools analyze vast datasets quickly and develop valuable insights.
  • Automation: AI automates repetitive tasks and saves time for strategic activities.
  • Better Decision Making: The predictive analytics provided by AI aids marketers in better decision-making.

How AI Tools for Marketing Help Your Business Grow

AI tools have a sea of differences in business growth by automating various functions and increasing overall efficiency. Customer engagement is boosted, inbound data gets garnered for deeper analysis and marketing strategies are optimized at par.

How AI has Improved Businesses Functions 

  • Customer Engagement: Chatbot engagement powered by AI keeps customers engaged and satisfied. Email campaigns are personalized to offer each customer a seamless experience.
  • Data Analysis: AI Tools process large data sets to understand trends and insights that drive critical decisions.
  • Campaign Optimization: AI helps fine-tune marketing campaigns for better results.

Free AI tools for marketing can be very beneficial to businesses in delivering strong features at no cost. They help perfect marketing strategies and contribute to the growth of a company. Exploring the best AI digital marketing tools will ensure you are well-equipped with the most efficient tools. 

20 Best AI Tools for Marketing Every Marketer Should Try

To do a successful marketing campaign, businesses have to consider many aspects. To make every step smarter, there should be a way to ensure success. 

To fill this gap, AI tools for marketing can help you. This is why here is the list of 20 best AI tools that can guide your marketing journey at almost every step. 

1)HubSpot – Suite of Tools

HubSpot is the platform that allows your business to grow better by combining marketing, sales, and services. It has a bunch of tools that help in sophisticated marketing operations. It has interface beauty and user-friendliness, so HubSpot is considered one of the best AI tools for marketing.

Features and Benefits

  • CRM Integration: Seamlessly manage customer relationships with an out-of-the-box, built-in CRM.
  • Automated Marketing: Automatic email campaigns, social media posts and much more.
  • Analytics: Monitor performance metrics with advanced analytics and reporting.

Why to Use It

  • Lead Generation: Collect and nurture leads via personalized email campaigns.
  • Content Management: Generate and organize blog posts, landing pages, and social media content.
  • Customer Support: Offer instant customer support via chatbot-based customer support.

2)Salesforce Einstein – Well Known for Predictive Analytics

Salesforce Einstein is AI-powered assistance natively built within the Salesforce platform, ensuring advanced AI capabilities reach each business user. This use in predictive analysis and content personalization drives it to be one of the top free AI tools for marketing, along with subscription-based plans to unlock more features.

Features and Benefits 

  • Predictive Analytics: Forecasting the trend of sales and prediction of customer behavior.
  • Personalization: Diverse personalization in the recommendation of content and products.
  • Automation: automates all routine tasks, saving you a lot of time and enhancing efficiency.

Why to Use It

  • Sales Forecast: Forecast the sales that are likely to happen in the future and identify potential leads. 
  • Customer Segmentation: The customer is segmented according to behaviour and preference.
  • Email Marketing: Email campaigns are personalized for better engagement. 
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3)Drift – Best for Sales and Conversions

Drift is a conversational marketing platform for businesses to link up with their customers using services like AI-run chatbots and real-time messaging. It ranks among the most popular marketing tools, with powerful customer engagement that drives sales.

Features and Benefits

  • Chatbots: Engage website visitors with our 24/7 AI chatbots.
  • Real-Time Messaging: Communicate with customers in real time and provide instant support.
  • Lead Qualification: Automatically qualify leads and route them to respective sales reps.

Why to Use It

  • Customer Support: Instant answers to customer queries through chatbots.
  • Lead Generation: Capture and qualify leads in real time.
  • Sales Engagement: Drive conversions by engaging potential customers directly on your website.
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4)Jasper.AI – For Content Writing

Jasper.AI is an artificially intelligent writing assistant that enables marketers to create high-quality content efficiently and quickly. Being one of the best AI tools for digital marketing, Jasper.AI generates engaging text using machine learning for different marketing needs.

Features and Benefits

  • Content Generation: Blog posts, social media updates, or email copy—everything at your fingertips.
  • SEO Optimized Outputs: One can create search engine-friendly content.
  • Custom Templates: Use pre-designed templates for different content formats.

Why to Use It

  • Blog Writing: Generate informative and engaging blog posts.
  • Email Campaigns: Create compelling email copy to boost open and click-through rates.
  • Social Media: Produce engaging social media content to increase follower interaction.

5)ChatGPT – AI Writing Assistant

ChatGPT is a highly advanced AI conversational model developed at OpenAI that assists marketers in generating human-like text. It is one of the finest free AI tools for marketing that helps businesses in customer communication and content creation.

Features and Benefits

  • Conversational AI: Have natural conversations with users, like a human.
  • Content Assistance: Generate ideas and drafts for most of the content types.
  • Customizable Responses: Tailor responses to fit your brand’s tone and style.

Why to Use It

It also enables customer support to immediately and accurately respond to customer queries, draft content for blog posts and articles, and respond to comments and messages left by users on social media in real time.


6)Adverity – For Data Integration 

Adverity is a data intelligence platform that helps marketers integrate their data and better visualize it. This makes it among the best AI tools for digital advertising, which powers strong features for data-driven decision-making.

Features and Benefits

  • Data Integration: Biry single platform ingrates data from various sources into a single platform.
  • Analytics and Reporting: Generate flexible reports and visualizations.
  • Automated Insights: Get actionable insights automatically.

Why to Use It

  • Campaign Tracking: Trace and analyze the performance of marketing campaigns.
  • Data Visualization: Dashboards to bring marketing data to life.
  • Performance Reporting: Detailed reports to measure marketing effectiveness.

7)Zapier – For Workflow Automation

Zapier is an automation tool that connects several apps and services to automate workflows; it is largely adopted in the AI tools for marketing due to the redundancy of tasks it brings. The following, among many other features, makes it praiseworthy:

Features and Benefits

  • App Integration: Connects with over 2,000 apps for task automation.
  • Automation of Workflow: It makes setting up automated workflows easier, which saves much-needed time.
  • Customizable Zaps: Automation sequences are customized as needed.

Why to Use It

  • Lead Management: Automatically assign new leads to your CRM.
  • Social media posting: Schedule and automate social media posts.
  • Email Automation: Trigger email sequences based on user actions.

8)Optmyzr – For Google Ads Optimization

Optmyzr is one of the best AI tools for marketing and PPC management, designed to optimize campaigns for online advertising. It is considered one of the most advanced tools with advanced features related to automation and data analysis.

Features and Benefits

  • Automated PPC Management: Helps in workflow facilitation and task automation related to the PPC to save time.
  • Advanced Reporting: Creates classified deep-dive reports on the campaign’s performance.
  • Bid Management: Maximize ROI using smart algorithms to optimize your bids.

Why to Use It

  • Campaign Optimization: Optimizes performance of Google Ads campaigns.
  • Performance Monitoring: Be tracked in real-time and make bid adjustments.
  • Reporting: Review and create customized reports to analyze and represent campaign data.

9)Adobe Sensei – AI tool Integrates with Adobe Software 

Adobe Sensei becomes the brain for all Adobe products through AI and machine learning. Among the best AI tools for marketing, its capability to allow creative processes to be automated and enhanced stands very high on that list.

Features and Benefits

  • Content Intelligence: Auto-tagging with organized content.
  • Personalization: Deliver personal experiences to every individual on all channels.
  • Predictive Analytics: Anticipate customer needs.

Why to Use It

  • Content Creation: Automating the design process so that there is more time to spend on the creative work.
  • Customer Insights: Analyzing and pinpointing the specific target that marketers can customize when personalizing the marketing message.
  • Campaign Optimization: Learn to improve marketing strategies using predictive analytics.
Adobe Sensei

10)Google Analytics – Provides Detailed Web Insight

With Google Analytics, you get a free web analytics service relating to detailed traffic information and users’ behaviour. It is one of the most admired AI tools for making your marketing efforts more successful.

Features and Benefits

  • Traffic Analysis: Track and analyze the sources of the website’s traffic.
  • User Behavior: Observe how users are using your website.
  • Custom Reports: Getting detailed reports tailored to specific business needs.

Why to Use It

  • Website Optimizing: Finds out and recommends areas of improvement on the website.
  • Audience Segmentation: Segments users under Behavior and Demographics.
  • Performance Tracking: Keeping a tab on how marketing campaigns perform.
Google Analytics

11)IBM Watson Marketing – For Campaign Personalization

This is AI-powered and geared towards enhancing marketing strategies with deeper data analyses and automated processing. It is considered one of the best tools for marketing since it is full-featured and very competent.

Features and Benefits

  • Predictive Analytics: Get predictions of customer behavior and market trends.
  • Personalization: Relevant customer experiences across all channels.
  • Automation: Automate marketing campaigns and workflows for improved efficiency.

Why to Use It

  • Customer Insights:  In-depth customer preferences and behaviour insights.
  • Campaign Management:  Automate and optimize marketing campaigns.
  • Segmentation: People can segment audiences for targeted marketing efforts.
IBM Watson Marketing

12)Brand24 – Advanced Social Media Monitoring Tools

Brand24 is a social media monitoring tool that uses artificial intelligence to track all the online mentions and sentiment around your brand. Essentially, in brand reputation management, it’s really rated as one of the best AI tools for digital marketing.

Features and Benefits

  • Real-Time Monitoring: Keeps track of your brand mentions across social media and the internet.
  • Sentiment Analysis: Understands the sentiment behind mentions to measure pulse for public perception.
  • Analytics: Detailed reports on brand mentions and engagement.

Why to Use It

  • Reputation Management: It helps monitor and manage the online reputation of your brand.
  • Customers’ Feedback: Collecting and getting insights on customer feedback from social media.
  • Competitor Analysis: Be watchful in case competitors are being mentioned or have activities besides regular service updates.

13)MarketMuse – Best tool for Content Planning and Optimization

MarketMuse is an AI content optimization platform that helps marketers create top-quality, relevant content and surgically target their core audience. It is among the top AI tools for marketing today since it analyzes content more effectively than prior tools.

Features and Benefits

  • Content Analysis: Use it to analyze and improve your content for more solid SEO.
  • Topic Modeling: It discovers apparent key topics relevant to an audience and zeroes in on them.
  • Content Briefs: Create strong content briefs to guide your writers.

Why to Use It

  • SEO Optimization: Boost the SEO performance of your content.
  • Content Planning: Plan and create useful content that comes in handy to your audience.
  • Competitive Analysis: Analyze competitor content to find gaps and opportunities.

14)Semrush – Toolkit for Digital Marketers

Semrush— A digital marketing toolkit with every endorsable tool in SEO, PPC, and content marketing. It is highly regarded as one of the best AI tools for marketing due to its comprehensive and highly analytical features.

Key Features and Benefits

  • Keyword Research: Identify profitable keywords for SEO and PPC campaigns.
  • Competitive Analysis: Show competitor strategy and performance metrics.
  • Backlink Analysis: Monitor backlinks and assess their impact on SEO.

Why to Use It

  • SEO Optimization: Help a website rank higher and be more visible on search engines.
  • PPC Advertising: Optimize ad campaigns for better performance and ROI.
  • Content Marketing: Plan and create content that will resonate with target audiences.
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15)Crayon – For Optimized Business Strategies

Crayon is a market intelligence platform tracking any competitors and market trends live. It is one of the advanced AI tools for marketing, rendering insight into competitive landscapes.

Features and Benefits

  • Competitive Monitoring: This refers to tracking your competitors’ websites, pricing strategies, and product launches.
  • Market Analysis: Insights into trends in the market and all about customer preferences.
  • Alerts and Notifications: Real-time updates on competitor activities.

Why to Use It

  • Competitor Analysis: Benchmarking performance against competitors.
  • New Product Development: Establish scenarios of market gaps and innovative opportunities.
  • Strategy Formulation: More competitive intelligence informs marketing and sales strategies.

16)Lavender – AI-Powered Email System

Lavender is an AI-based customer service platform powered by automation and personalization. Known for delivering world-class customer experiences, it is one of the most outstanding free AI tools for marketing, and it also offers monthly subscription plans for better results.

Features and Benefits

  • Automated Response: AI-driven chatbots to reply instantly to customer queries.
  • Personalization: All parceled-out responses and recommendations are based on customer data.
  • Multichannel Support: Engage customers across different channels – the Web, Mobile, and Social Media.

Why to Use It

  • Customer Support: Resolve issues and offer support 24×7.
  • Lead Qualification: Qualify leads and route them to the appropriate sales team.
  • Customer Feedback: Obtain feedback and sentiment analysis from customer interactions.

17)Braze – Top Ranking Customer Engagement Platform

Braze is a customer engagement platform for building personalized messaging experiences across mobile, email, and web channels. It is one of the best AI tools for digital marketing owing to its customer engagement and retention strategy.

Features and Benefits

  • Cross-Channel Messaging: Reaching customers across multiple platforms with consistent messaging.
  • Behavioral Targeting: Examination of user behavior while targeting them based on their behavior and preferences.
  • Campaign Optimization: Optimize campaigns using real-time analytics and insights from user behavior.

Why to Use It

  • Personalized Marketing Campaigns: Target messages to populous communities for better engagement and conversion.
  • Retention Marketing: Retain existing customers with personalized communication.
  • User Segmentation: Segment audiences for tailored marketing campaigns.

18)Grammarly – Expert AI Writing Assistance

Grammarly is an AI writing assistant that allows users to write documents free of mistakes and readability errors. Along with the premium version, it also offers free tools to use, which makes it one of the free AI tools for marketing since it improves the quality and productivity of writing at one time.

Features and Benefits

  • Grammar and Spelling Check: Correct grammar, punctuation, and spelling errors.
  • Style Suggestions: Improve sentence structure and writing style.
  • Plagiarism Detection: Ensure originality with built-in plagiarism checking.

Why to Use It

  • Content Creation: Write compelling blog posts, articles, and social media content.
  • Email Communication: Craft professional and error-free emails.
  • SEO Writing: Optimize content for search engines with clear and concise writing.

19)PhotoRoom – Professional AI Photo Editor

PhotoRoom is an AI-powered app for single-click background removal of images, which is very useful in making professional photos for marketing purposes. It’s one of the most proficient AI tools, and it can edit banners, logos, and social media post images for your marketing campaigns.

Features and Benefits

  • Background Removal: AI technology that removes the background from images with just one click.
  • Image Editing: Enhance your photos with filters, text, and graphics.
  • Templates: Pre-designed templates for social media posts, product images, and more.

Why to Use It

  • Social Media Marketing: Design visuals with customized backgrounds.
  • Product Photography: Prepare the product image that is to be used in an e-commerce site.
  • Advertising: Design catching visuals for digital ads and promotional material.

20)Originality AI

Originality AI— Equipped with AI-powered capabilities, it can check for plagiarism, factual accuracy, and readability, thus sealing its value among free AI tools for writing marketing content.

Features and Benefits

  • Plagiarism Checker: Used to find duplicate copies on the web; this ensures originality.
  • Fact-checker: Check if claims or statements in the content are correct.
  • Readability analyzer: The readability of the content is checked for improved readability and better engagement. 

Why to Use It

  • Content Creation: The content should be unique and must adhere to ethical standards.
  • Research: Sources and references need to be checked for accuracy.
  • SEO Optimization: Crank up the quality and readability of content to improve its ranking in search results.

Originality AI empowers marketers not only to guard the integrity of their content but also to enhance trust within their target audience. It is indeed an essential tool in the contemporary digital setup of marketing.

This is our 20 recommended AI tools that every marketer should use. We have carefully handpicked these tools by testing them and getting optimized results.

Originality AI


AI tools for marketing play a huge role in increasing efficiency, precision, and effectiveness for businesses in the current competitive scenario. From automating tiring tasks to delivering valuable insights from data analytics, our suggested best AI tools for digital marketing turn business efforts toward better targeting, personalization, and return on investment. 

Using such technologies is not only desirable but truly necessary to be at the lead in digital marketing. Get started by examining and putting to work these top AI-powered tools to make your operations smoother, customer engagement better, and geared toward growth.


How can AI tools for marketing improve campaign performance?

Using AI tools for marketing, predictive analytics, and audience segmentation helps adjust targeting accuracy and optimize ad spending efficiently.

 Are there any free AI tools for marketing to use?

Yes, several free AI tools for marketing exist that offer basic features such as keyword research and SEO analysis, all quite easy on the wallet for a startup or small business.

What are the benefits of using AI tools for digital marketing strategies?

AI tools for digital marketing are geared toward facilitating automation, personalization of customer experiences through data-driven insights that enhance decision-making, and optimizing their ROI.

How do AI tools ensure content quality and originality?

AI tools like plagiarism checkers and readability analyzers ensure content meets ethical standards, maintaining originality and readability for audience engagement.

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